CPP Investments, Research reports, White papers

Investing in the potential of carbon credits | CPP Investments

2022-03-15 Adam Aston

A white paper on behalf of Thinking Ahead, the thought leadership platform of CPP Investments, one of Canada’s largest pension funds.

Challenge: Debut CPP Investments’ commitment to develop nascent carbon credit markets via a partnership with Climate International. The project aims to foster high-quality forestry carbon credit markets in Peru and beyond.

Solution: A white paper establishing the need for carbon credits markets as a vital tool to help companies in hard-to-abate sectors reach net-zero, complemented by an introduction to a groundbreaking investment in Peru’s rainforests. Facilitated by Climate International, the project acts as a template to inspire similar community-focused investments elsewhere. Following some false starts with another writer, I was able to successfully execute this high-profile project, a centerpiece of the debut of CPP Investment’s thought leadership site.

My roles: Research, SME interviews, data (research, composition and visualization), content (outline, write and edit), along with design direction.

View the full report at CPP Investments or download here:

CPP-Investing-in-the-Potential-of-Carbon-Credits_EN-Final Download

Writer, editor, content advisor, creative leader – energy, climate | Chief storyteller at RMI | Co-founder of T Brand at The New York Times