Tag Archives: renewable energy

Method, Deutsche Bank, Bloomberg Among Firms Betting on WindMade | GreenBiz

 Would knowing that more wind energy was used to manufacture a cell phone lure you to buy it instead of a similar model made with regular power?

The wind industry hopes so. It’s making a high visibility bet that most consumers will be swayed by a new WindMade label that will start appearing on products in the coming year.

The strategy has plenty of precedents. Remember the iconic “Intel Inside” branding campaign? In the course of a few years, by pasting a simple label on practically every PC, Intel transformed its brand image from just-another-chip-maker to that of an industry powerhouse.

The wind industry is hoping its new label — a circular blue swirl — will make visible wind’s growing, green impact on business and the economy. To that end, WindMade.org, a nonprofit debuted backed by WWF and the Global Wind Energy Council, last week unveiled its first class of companies that will use the mark.

At a press conference in New York, WindMade revealed that — led by the likes of Bloomberg, Deutsche Bank, LEGO and Motorola Mobility — more than a dozen companies had signed on to new logo. (Find the full list at the bottom of this post.)

Companies can qualify to use the mark by documenting that they source at least 25 percent of their power from wind energy. The wind power can come either from company-owned turbines, a long-term power purchase agreement, or by buying high quality Renewable Energy Certificates (RECs) approved by WindMade.

The label will show the precise percentage of the wind energy share in the product. And companies have the flexibility to certify global, regional or facility level operations, a distinction that will be also clearly displayed on the label.

Companies see the label’s potential to burnish their brand’s green reputations. The wind industry, meanwhile, is betting the allure of the mark will drive more companies to opt for wind, spurring demand for wind power, and leading to increased investment in new wind capacity.

“It is Motorola Mobility’s intent through our participation in the WindMade initiative to encourage greater use of renewable energy sources like wind and solar around the globe,” said Bill Olson, director office of sustainability and stewardship at Motorola Mobility in a statement.

WindMade has evidence that consumers will be drawn to the new symbol. In a survey of 31,000 consumers, two thirds “told us they would favor WindMade products, even at a premium,” said Morten Albæk in a statement. Albæk is senior vice president of global marketing at Vestas, the Danish wind turbine manufacturer spearheading the initiative.

Next page: Does the world really need another eco-label?

In the wilds of real-world retail environments, plenty can go awry with eco-labeling, however. There’s growing of confusion over the number of labels. According to Ecolabelindex, 426 labels circulate in 246 countries and 25 industries.

In the organic food space, for instance, a proliferation of standards and authenticating bodies — some independent, some industry backed, others from by government — has left many consumers confused and skeptical. In the UK, despite costly, complex efforts to track the CO2 footprint of select groceries, consumers proved only mildly interested, if at all, in the CO2 “nutrition lable”.

The precedent suggests that consumers may simply tune out from abstract numbers. A sample of the WindMade label a hypothetical product could earn is below.

windmade label

That said, wind energy looks less vulnerable to these sorts of confusion. It’s certainly easier to verify wind content than, say, how sustainably a given fish was caught. And wind energy is less abstract that CO2: windmills are widely recognized, and as an energy source have positive, broad public support.

There’s also plenty of precedent: a growing number of big companies have made renewable energy a public priority. Last year, for instance, Intel was the nation’s largest corporate buyer of renewables, with 1,493 gigawatt-hours of electricity, enough to meet about a third of its total worldwide needs — and equivalent to the annual demand of about 150,000 homes. Kohl’s food markets and Whole Foods stand out for meeting 100 percent of their electricity demand with renewable energy.

Intel’s leadership in renewables begs the question: Someday, will all those Intel Inside labels on computers carry another label showing the chips are WindMade, too?

Until then, check out WindMade’s complete first class of corporate pioneers and founders:

Wind turbine photo via Shutterstock.

View and comment on the original post here: http://www.greenbiz.com/blog/2011/11/22/method-deutsche-bank-bloomberg-among-firms-betting-windmade

Are We Entering Cleantech’s Dark Ages? | GreenBiz

The budget brinksmanship that, amazingly, lasted all the way into the first days of August pushed me over the edge. Whether a willful choice, or some kind of subliminal denial, I opted for a partial mental vacation in recent weeks, trying to tune out from the mostly dismal news about elections, energy and environment.

But all vacations must end, and as distasteful as the political process has been for the last few weeks, the late-summer news cycle holds potentially big impacts for the world of cleantech.

From policies enacted and planned to electoral and financial developments, all signs suggest we’re moving from relative boom times for cleantech into what will almost certainly be dark days.

Cleantech’s “Age of Austerity”

Let’s start with the fallout from budget deal, known officially as the Budget Control Act (BCA) of 2011. Scanning a few weeks’ worth of news releases from Bloomberg New Energy Finance (BNEF), the prospects for cleantech finance are nothing short of grim.

“For the clean energy sector, the Act heralds an era of austerity in which current subsidy programmes may not be extended beyond their current funding,” wrote Stephen Munro, a policy analyst at BNEF, in a research note on Aug 5 titled “An age of austerity for clean energy?”

The BCA agreement requires cuts of $917 billion in discretionary spending. Clean energy programs aren’t named specifically, but they fall under the discretionary spending portion of the budget, Munro points out.

Programs are likely to become vulnerable as they come up for renewal. First up is the Treasury Department’s “1603” cash grant program for early-stage project investment, which expires at the end of this year.

For solar and wind developers formerly dependent on tax equity finance — which evaporated as a result of the mortgage-backed security crisis — these 1063 grants, which can cover 30 percent of a project’s upfront costs, have been a lifesaver. Last December, the Solar Energy Industry Association estimated that the grant program had made possible more than 1,100 solar projects in 42 states, with a total investment value $18 billion.

Similarly, the 100 percent bonus depreciation incentive for new equipment and property purchased for renewable energy projects sunsets soon. Known by the unwieldy acronym MACRS (short for Modified Accelerated Cost-Recovery System), the federal program allows businesses to accelerate deductions for the capital investments to five years, or just one, for certain bonus projects.

Renewal looks “unlikely” for either of these programs.

There’s some stirring that the tax-equity market — which the 1603 cash grants were established to replace — will rise again. ClimateWire’s Joel Kirkland recently wrote that a return to tax equity financing may be nigh (via the NYT). Given that corporate America is sitting on mountains of cash, it follows that they’ll seek higher returns than are available through Treasury bills.

Kirkland’s central example is Google, which has made seven green energy investments totaling $700 million over the past few years. Although it would be encouraging if those investments marked the start of a rush to market, that’s not the sense I’m getting from my review.

Further out, the bipartisan committee of 12 created as part of the BCA boondoggle is required to come up with another $1.5 trillion in cuts over the next decade. For wind, solar and geothermal projects, tax credits end as early next year, and deadlines continue through 2016.

What’s more, the fisticuffs aren’t over. The Act doesn’t make adjustments to the overall budgets for the Energy Dept. or Environmental Protection Agency or any of their sub-programs, such as ARPA-E. Yet these budgets, Munro points out, will be among the first to be addressed when lawmakers return from their summer recess on Sept. 5. Given the bludgeoning GOP presidential aspirants have lately been administering to the EPA, it’s likely the EPA and DOE budgets could be especially tortured in the next couple of weeks.

“The debt agreement, which is focused on cuts only and not revenue increases, makes it more likely that this infant sector gets strangled before it matures,” said Daniel Weiss, a senior fellow at the Center for American Progress, a Washington policy group that advises Democrats, in an interview with Bloomberg Government.

Subsidies for renewable energy are expected to decline beginning this year, and will fall 77 percent by 2016 from their peak in 2010, according to Bloomberg News, citing data from the White House Office of Management and Budget.

Cleantech VC Investment Ebbs

Well maybe the private sector will step up and fill the gap — maybe Google’s investments are a sign of things to come, right? Probably not.

Second-quarter venture investment in early-stage cleantech startups decelerated, according to the Cleantech Group’s preliminary data for the quarter, released in early June.

Global funding hit $1.83 billion, a 33 percent retreat from the prior quarter ($2.75 billion) and 10 percent down on 2010 ($2.03 billion). Quarter to quarter VC numbers are notoriously volatile, but behind these numbers are other signals that the U.S. cleantech ecosystem is not generating a lot of new companies: Most of the deals — 66 percent by deal number, and 87 percent by value — were B-series or later stages. Funding retreated more sharply in the U.S. than Europe or Asia-Pacific.

A Dearth of IPOs

A close cousin of cleantech venture capital funding is the rate of initial public offerings of shares by young, fast growing companies. By this measure too, the climate in the U.S. is growing more anemic by the week, just when it should be offering a vigorous exit path for smart, small companies.

While the Cleantech Group data reflected a “robust” global IPO market through June, the bulk of the listings have come in China. Here in the U.S., the swooning stock market is reinforcing a sense that much-anticipated listings are likely to hold back. At GigaOm.com, Ucilia Wang captured this snapshot:

“…companies that have filed papers for IPOs (but not yet traded) include solar equipment developer Enphase Energy, smart grid tech companySilver Spring Networks, biodiesel producer Renewable Energy Group, and solar power plant developer BrightSource Energy. VentureWire reported that electric car company Fisker Automotive, and biofuel company Genomatica had also hired bankers to investigate the IPO process. But it’s seemed apparent to some of these companies that the IPO window has been slowly closing.”

Oil Prices Falling

With the economy teetering between neutral and reverse, oil prices are falling. West Texas Intermediate (WTI, the U.S. benchmark) fell to around $80 per barrel early in the month, presaging a fall of 40 cents per gallon at the pumps, if the price signal follows through.

Lower fuel prices are salve to an ailing economy, of course. But they’re trouble for companies looking to sell innovative transportation technologies, whether they’re century old automakers pushing advanced EVs or algal biofuel startups targeting their production price for $100 oil. More broadly, low energy prices dilute public urgency on energy efficiency and alternative energy.

In its Aug. 8 research note, Bank of America’s Global Energy Weekly pointed to threat of a double dip recession. By its models, a mild recession would draw Brent Crude (Europe’s North Sea reference blend) to $80 per barrel, and (more importantly to U.S. buyers), WTI to $50-60 per barrel.

While these two blends typically trade within a dollar of one another, in recent weeks their prices have diverged to record levels, with Brent trading at over $25 per barrel more than WTI. The gap reflects unprecedented levels of uncertainty with Europe’s fiscal outlook and worries the U.S. is about to tip back into recession.

Is It Darkest Before the Dawn?

If all these harbingers from the political and economic arenas weren’t enough, we’ve also had one of the most extreme and disaster-filled weather years ever — with 2011 already bringing more billion-dollar catastrophes than in any other year, according to NOAA.

And to top it all off comes news from the Energy Information Administration that U.S. carbon emissions rebounded by more than 3.9 percent last year, the sharpest uptick in more than 20 years, as industrial activity, power generation and travel volumes returned to norms depressed by the Great Recession.

It’s enough to make anyone want to go back on vacation, at least until Labor Day, or maybe Groundhog Day, or … anytime after November 6, 2012.

But perhaps I’m overly pessimistic — I’d love to know if you’re seeing anything out there in the world that offers some hope for a resurgence of cleantech’s potential?

Photo CC-licensed by Samuel Stocker.


Will Demand for Solar Homes Pick Up? | BusinessWeek

http://images.businessweek.com/story/08/600/1023_mz_solar.jpg

Builders find the savings from cheap power is making solar homes more attractive

As global financial markets melted down in October, Congress handed a gift to America’s green energy industry: It renewed and broadened a set of tax credits for wind and solar power, geothermal, tidal energy, and more. The move did little to prop up eco-energy stocks, which have followed oil prices down. But the news did send a positive jolt to one of the economy’s darkest sectors: homebuilding. Or, more specifically, solar-powered homes. Consumers recognize that green homes “save money month in, month out,” says Rick Andreen, president of Shea Homes Active Lifestyles Communities in Scottsdale, Ariz.

Most of the sweeteners Congress conjured up will go to big projects such as wind farms. But aspiring buyers of green homes will benefit, too. The revised 30% one-time investment credit for solar means that a buyer who installs a typical $25,000 solar panel system on his roof will get $7,500 in income tax credits, up from $2,000 under the old standard. How long that investment takes to pay off will depend on local rules and utility rates. In markets with the most costly power, such as California, Connecticut, and New Jersey, the pretax compound rate of return on a typical home solar system will be better than 15% per year, says Andy Black, chief executive of OnGrid Solar, an industry research firm.

The fresh credits may mark a turning point for solar-powered homes. During the housing boom, when mortgages and energy were both cheap, green power was not a hot option; typical home buyers preferred granite countertops to solar panels. But even before the subprime crash, builders began to see rising interest in sun-powered dwellings. Ryness Co., which compiles sales data for homebuilders, found in a recent survey that homes with solar systems were outselling others by as much as 2:1 in 13 California communities.

Today there are about 40,000 solar homes in the U.S., but that number is set to spike. Shea is adding solar to communities planned for Arizona, California, Florida, and Washington State. And, responding to a shift in buyers’ attitudes, big builders such as Centex (CTX), Lennar (LEN), Pulte Homes (PHM), and Woodside Homes are following suit. Consider Whitney Ranch, a development south of Sacramento. Sales there softened in the housing downturn, says Kathryn Boyce, an executive at Hanley Wood Market Intelligence. But when Standard Pacific Homes (SPF) put solar systems on a group of new models in the development, they sold out. The builder then decided to install panels on all 304 of the homes.

The appeal of solar homes could grow as the economic outlook worsens. The more utility bills cut into household reserves, “the more consumers recognize the value of efficiency,” says Robert W. Hammon, principal of ConSol, a green building consulting firm. And there’s growing consumer awareness that solar homes appreciate faster than ordinary dwellings. They also resell for a premium of up to 5%.

According to Ben Hoen, a researcher at Lawrence Berkeley National Laboratory who studies the effects of eco-features on real estate values, more homeowners now see solar panels as a long-term asset. Mortgage lenders, however, have been slow to make that link. The loan processes at Fannie Mae (FNM) and Freddie Mac (FRE) don’t give special treatment to buyers who make improvements to lower utility bills, says Shea’s Andreen. Builders wish lenders would start to take stock of eco-features. “Solar panels free up household cash flow,” Andreen says. “Lenders should recognize that.”

Aston is Energy & Environment editor for BusinessWeek in New York.

Link to story here: http://www.businessweek.com/magazine/content/08_44/b4106088155598.htm